COCA-COLA FEMSA PHILIPPINES:
MORE THAN THE COKE YOU KNOW
COCA-COLA FEMSA ≠ THE COCA-COLA COMPANY
This confusion throws off potential recruits and leaves current employees with a lack of pride and identity. And this is where the challenge lies, to create a clear break between the two companies and empower Coca-Cola FEMSA Ph, because they’re simply not the Coke you know.
THE PEOPLE BEHIND THE BOTTLE
We created a series that highlights stories of employees
from different divisions of Coca-Cola FEMSA PH.
STEPPING OUT
By far THE BEST project I've worked on; going from location to location, North to South of the Philippines, interviewing Coke FEMSA employees from all walks of life to shoot this incredible series.
The only bad part of the project:
5:00AM call times.
Art Director: Doms Grimaldo
Writer: Kai Tolentino, Gaby Tio Cuison
Creative Director: Tootsie Caharian
Jr. Art Director: Angelie Censon
Director: Al Cruz
Producer: Kai Tolentino
Executive Producer: Grace Zapata- Cruz
Production Company: PUSH Associates, Inc.
Editor: Angelie Censon