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DOVE MEN + CARE:
DAD KINDA LOVE
Fewer than 1 in 5 men in the U.S. receive any paid paternity leave.
Most dads who do have it don’t believe they can take their full time off to care for a newborn. Dove Men + Care is committed to changing that.
Dad Kinda Love is a campaign heavily driven by user-generated content that will cause an organic spread of dad-love all over social media. The campaign highlights real moments and stories from dads.
FROM HOMEWORK
TO HOMERUN
This project was the first homework of my final semester at the Academy of Art University. My dad inspired me on this project. He is that kinda dad who'd give that kinda love. I hope he's proud that it ended up getting The One Show Merit and a Silver Spring.
Art Director: Angelie Censon, Yijing Jiang
Strategist: Le Tran Van Anh
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