LEVI'S: PROOF
Levi's Commuter Collection is unlike any regular denim in
the market. Nanosphere technology makes its fabric waterproof
and dirt-resistant.
We introduce this unique product to the market in the
most unconventional but convincing way possible.
Levi's Commuter Collection is unlike any regular denim in the market. Nanosphere technology makes its fabric waterproof and dirt-resistant.
We introduce this unique product to the
market in the most unconventional but convincing
way possible.
To introduce the unique denim collection to our main target audience, commuters (duh), we put it to the test out in the world, literally, by using the actual Levi's Commuter fabric to PROOF the city.
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PROOF TEAM <3
From regularly meeting in our school's cafe, to finally being in the AAU Spring Show 2019 exhibit presenting our baby to industry professionals, my team and I had the absolute best time working on this project.
Art Director: Angelie Censon, Hanne Huang
Copywriter: Peter Westberg
Strategist: Bella Wang