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PREMIER PROTEIN:
OOMPH!
Despite being the best tasting protein shake in the market with its exciting flavor offerings, Premier Protein struggles with awareness.
Oomph! puts Premier Protein's flavors in the spotlight as we create characters inspired by the target audience's unique goals and motivations as to why they needed the extra boost from a protein drink.
FIVE FLAVORs, FIVE UNIQUE "OOMPH!"
THE OOMPH! TEAM
We were a bunch of newbies, misfits, and underdogs in school. That situation inspired our campaign that ended up bagging Bronze.
Update: I'm still friends with everyone in this team, in fact, I even visited one of them in their home country a year after the Bootcamp.
Art Director: Angelie Censon, Asha Nair, Claudia Arriaga
Copywriter: Stephon Allen
Strategist: Ouch Shi
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