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WHITE HELMETS:
EVERY DAY REALITY
People's everyday reality is busy, too busy to notice the everyday reality in Syria; the destruction, starvation, the lack of medicine, the injured, the deaths, the war. Definitely too busy to notice the Syrian Volunteer group The White Helmets who are risking their lives to save those in need. This campaign disrupts everyone's busy lives by bringing the Syrian everyday reality into their own.
Art Director: Angelie Censon
Copywriter: Peter Westberg
MY BABY!
I almost gave up on this project after 2 professors I consulted with told me this is too complicated a subject to touch on and if I want to commit to it I'd have to really nail the strategy.
Two semesters later WE ON THE SPRING SHOWWWW.
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